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Women As Business Owners and Managers: A Perfect Match
When 29-year-old Rebecca Smith launched A.D. Morgan
Corporation from her home in 1989, she had a single goal in mind: get contracts
to build buildings.
Armed with five years of experience working for
international construction firm Brown & Root Companies and a youthful
naiveté about business ownership and entrepreneurship, Smith was determined to
succeed on her own despite the nay-sayers who told her that a “girl couldn’t
run a construction company.”
Smith proved them wrong: today, her efforts have culminated
into a $50 million, Tampa, Fla.-based construction management and general
contracting company that employs 40 and expects to be a $100 million firm
within 10 years.
It’s About Teamwork
Smith attributes much of the success to A.D. Morgan’s
corporate culture, characterized by teamwork, creativity and success. “The team
we’ve created here and our culture are both very renegade,” says Smith. “When
I’m asked about how we blazed through our early years, I tell people that I
simply found people who are of like energy, then I let them be themselves by
setting clear boundaries that don’t force anyone to conform with some
politically corporate protocol.”
Smith is just one example how successful women are jockeying
for and gaining power in the business management arena. Higher-profile
successes include Carly Fiorina, who heads up $87 billion Hewlett Packard;
Chairman of Harpo Entertainment Group Oprah Winfrey and Anne Mulcahy President
and CEO of Xerox.
With more women staking their claim in the business world,
the U.S. Small Business Administration has identified several reasons why they
make good leaders and managers.
For starters, the SBA says more than half of women business
owners (53 percent) emphasize intuition or "right-brain" instead of
"left-brain," which emphasizes analysis, the processing of
information methodically, and developing procedures. Intuitive processes often
allow someone to see opportunities that aren't readily apparent and to know if
they are right without the use of reason and analysis.
The SBA also says women business owners tend to reflect on
decisions, and to weigh options and outcomes before taking action. In addition,
women don't hesitate to gather information from business advisors and
associates. The advantage here is the shared knowledge that is gathered through
interpersonal interactions and liaisons.
Lastly, the SBA says women-owned businesses are generally
smaller, sleeker, faster and more efficient than their predecessors. Because of
this, studies have shown that woman-owned businesses are more likely to offer
flex-time, tuition reimbursement, and job-sharing than U.S. businesses
generally offer.
Deliberate Moves
According to the Center for Women’s Research, women tend to
be less hierarchical than their male counterparts, take more time when making
decisions, seek more information, and are more likely to draw upon input from
others - including fellow business owners, employees and subject-matter
experts.
Smith, for example, prides herself in her selective hiring
process and relies heavily on in-house education and training, and requires all
employees be trained to perform the tasks of the positions both above and below
their own positions on an organization chart. A superintendent, for instance,
can do the work of both a project manager and carpenter. “This achieves
tremendous flexibility in both project delivery and company growth,” says
Smith. “It proves that our people, their spirits and individual commitments are
the company’s greatest current and future resource.”
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